Outcome-Based Pricing Is the Right Idea. Here’s Why Most Organizations Are Implementing It Wrong
Outcome-Based Pricing Is the Right Idea. Here’s Why Most Organizations Are Implementing It Wrong The shift from output-based to outcome-based pricing models has been one of marketing procurement’s most-discussed ambitions for the better part of the decade. The logic is unimpeachable: paying for impressions, hours, or deliverables without connecting compensation to business results creates misaligned incentives on a scale. Agencies […]
Retail Media Networks Are Extracting Budget Without Accountability, And Procurement Is Letting It Happen
Retail Media Networks Are Extracting Budget Without Accountability, And Procurement Is Letting It Happen Retail Media Networks have had an extraordinary run. What began as sponsored listings on retailer websites has evolved into a multi-billion-dollar ad ecosystem with its own inventory formats, audience data products, closed-loop measurement capabilities, and increasingly, off-site programmatic reach. Amazon Advertising is […]
First-Party Data is Not a Strategy; It’s an Asset That Needs to Be Managed Like One
First-Party Data Strategy: A Procurement Guide for CDP and Clean Room Decisions Regulatory changes have permanently reshaped the economics of first-party data. This piece covers three things procurement and marketing leaders need to act on now: how to evaluate CDP renewals against real ROI instead of projected value, why clean rooms only work if […]
Why I Left Procurement Advisory for Green Cabbage
I’m going to adopt Jason Busch’s AiTS disclosure here (and probably for all Green Cabbage blogs going forward) because I came up in Liberal Arts and my English-major brain is sick of the content washing machine most of the internet has become, and also as a newly minted CMO, my goal is to be real, transparent, and to stand out vs. drone along sloppily with […]
Two Weeks In: Why I Joined Green Cabbage
Why did I join Green Cabbage? My professional background blends elements of M&A (specifically, within the private equity context) and procurement. I spent the first 10 years of my career working in banking, and then later as the M&A lead for a private-equity-owned company, and the next 10 years as a procurement executive. As Business Development Lead for private equity […]
Digital Channel Growth Is Accelerating, But Procurement Is Still Buying Like It’s 2019
Earlier this year, we outlined five areas demanding the attention of marketing procurement leaders in 2026, from the rise of agentic AI to the growing accountability gap in retail media networks. We’ve already gone deeper on AI governance, now we’re turning to the second signal on that list: digital channel growth. Digital ad spend […]
AI in Marketing Procurement: Stop Piloting and Start Governing
Earlier this year, we outlined five areas demanding the attention of marketing procurement leaders in 2026, from the rise of agentic AI to the growing accountability gap in retail media networks. The response from clients was clear: the AI topic hit closest to home. So we’re going deeper. Because the conversation has moved well past […]
Green Cabbage Names Leo Dalle Molle Chief Revenue Officer to Drive Next Phase of Global Expansion
Green Cabbage, the global leader in procurement intelligence, has appointed Leo Dalle Molle as Chief Revenue Officer, tapping a seasoned enterprise growth leader to scale its global revenue strategy and accelerate market expansion. Dalle Molle brings extensive experience advising and leading commercial strategy for Fortune 500 organizations, most recently serving in senior leadership roles […]
Green Cabbage Launches ‘Harvest,’ the Leading Agentic AI Platform to Drive Faster Decisions, Better Deals, and Smarter Spend
Green Cabbage, a global leader in procurement intelligence, today announced the launch of Harvest, a secure, agentic AI platform designed to help organizations operate with greater speed, precision, and confidence, enabling smarter negotiations and improved cost outcomes. Developed in close partnership with Green Cabbage’s Executive Advisory Board and shaped by direct client feedback, Harvest […]
Repercusiones operativas de la geopolítica en la ejecución de proyectos de TI y en el talento
Operational Impact of Geopolitics on IT Execution and Talent Conversing with a vast customer base, stretching from NA to APAC, it is clear – the macroeconomic friction cascading from the Middle East and the Pacific is no longer just a supply chain issue for corporations. It is a fundamental operational threat. The physical […]