Why Do the Top, Most Reputable Consulting Companies Choose to Partner with Green Cabbage?
Throughout my career, I have partnered with many of the world’s leading global management consulting firms, as well as several boutique firms, to accelerate value creation and drive transformational outcomes. By strategically leveraging external expertise, we were able to break down organizational silos, remove roadblocks, and access deep subject matter expertise, all while maintaining a […]
Turning Last Year’s Marketing Spend into Measurable ROI in 2026
Marketing Spend in 2026 Marketing leaders are entering 2026 with a familiar challenge: budgets were spent, campaigns launched, suppliers paid, but leadership wants proof. Not impressions. Not activity. Actual business impact. Last year’s marketing spend isn’t a sunk cost. With the right approach, it can become the foundation for smarter decisions, tighter negotiations, and […]
Maximize Supplier Value in 90 Days
Maximizing supplier value does not require a multi-year transformation. With the right visibility and negotiation discipline, procurement teams can deliver measurable results within a 90-day window. Early progress starts with clarity. Teams need a precise understanding of what is being purchased, how it is consumed, and how pricing and contract terms compare to current market […]
Farewell 2025
One page left on the calendar. 2025 was quite a year for suppliers, and we are very curious to see what 2026 has in store. For Microsoft, one of the most impactful changes was the removal of Enterprise Agreement (EA) pricing levels for Online Services on November 1. Microsoft had hinted at this shift […]
The Constant Evolution of Technology Suppliers: Navigating Change to Drive Value
If there’s one prevailing trend across the purchasing situations, we help clients navigate at Green Cabbage, it’s constant change in how solutions are marketed, sold, and consumed, often coupled with the assumption that “new” automatically means “better.” This raises an important question: How often do suppliers change, and what impact does that have on […]
The fundamentals of Procurement 2025; it’s not all that different than Procurement 2015 (maybe earlier)…
What I see every day at Green Cabbage is that procurement groups are vastly different across organizations. There is a wide spectrum of maturity, skill sets, processes, technology, and more. Multiple factors contribute to this wide spectrum: budgets, executive support, vision, reporting structure, data, procurement leadership, corporate strategy, etc…. Procurement technology has changed and […]
Procurement Intelligence in Europe: Navigating Local Nuance, Unlocking Global Insight
As Green Cabbage expands, one thing is abundantly clear: Europe’s procurement landscape is anything but uniform. From London to Lisbon, Stockholm to Sofia, every market brings its own blend of culture, regulation, supplier networks and commercial expectations. Procurement leaders here operate in a complex mosaic—local legislation, multilingual contracts, diverse taxation and employment laws, and […]
How Procurement Can Drive Smarter Marketing in 2025
What’s Important to know right now. In today’s fast-moving B2B environment, marketing is no longer a cost center to be micromanaged; it’s a co-driver of growth, brand differentiation, and customer experience. For procurement teams supporting or overseeing marketing spend, staying ahead of the latest marketing innovations is crucial to ensure you get more value, […]
One Month In: Why I Joined Green Cabbage
It’s hard to believe that I’m already one month into my next chapter at Green Cabbage as Chief Client Officer. Over the past few weeks, I’ve had countless conversations with colleagues, partners, and friends who have all asked me the same question: “MVK, why did you decide to join Green Cabbage?” The answer, for […]
From Category Management to Commercial Intelligence: The Evolution of Procurement
Category Management has produced stellar results in procurement by the outcome sought by your business, to requirements, to the best supplier and wrapped in a performance-based feedback loop. This approach takes time to build a Category Team, Category Objectives, key initiatives, measured outcomes and a governance cadence. Today’s business environment is moving faster than […]